Recently, a friend commented asking for my insights about working with virtual assistants and delegating in general.
Any photographer or creative person knows why this is important. We are constantly being blessed with ideas and information. So much so that we sometimes feel like we're drowning in these ideas. We need help sorting and getting things done.
So here it is, folks: virtual assistants don't work.
In my experience, I have found it to be more time-consuming and less efficient to work with a VA.
In Tim Ferriss' book "The 4-Hour Workweek", Tim highly recommends using virtual assistants as a way to live a mobile, free lifestyle. I am sure this works for Tim but I have not yet cracked the code.
Is anyone other than Tim finding that this really works?
I have tried virtual assistants outside of the United States and VAs in the US, and every time, I've found it easier and more efficient to simply roll up my sleeves and do the work myself.
Here's why:
1. Virtual assistants rarely take full responsibility for clear communication. For things to work, the VA must take 110% of the responsibility to make sure they both listen and respond with efficiency, clarity, and understanding. I'm not saying that I don't take 110% of the responsibility as well. I do. Both parties must.
2. They rarely show enthusiastic initiative, or at the very least, a work ethic that powers them through occasional feelings of apathy and inertia. They don't care as much as I do about my customers, my products/services, or my business. They never will.
3. Face-to-face contact (you know, the kind where we actually sit down together, maybe share a handshake) is so powerful when it comes to making a connection that works long-term.
I know what you're saying now:
"Maybe the problem isn't with the virtual assistants; maybe the problem is with Jim." :)
Hey, I'm a pretty easy guy to work with. Yes, I have learned recently that I need to be a strong leader, a commander, a CEO ("Clear Expectations Officer"), but I am VERY forgiving and understanding. If I would have found a VA of merit yet, I would not be giving you this report at this time.
One thing makes it easy for me to come to this conclusion: I have my team at BetterPhoto to compare VAs against. The dozen members of Team BetterPhoto show initiative, are enthusiastic, and exhibit humility. I can ask them to assist me with something and they get the job done... with awesome energy.
So I return to this conclusion: virtual assistants don't work.
Or at least... I have not yet found one that works.
Are you a rockin' virtual assistant and disagree wholeheartedly? Great... I challenge you to tell me how to make this work. What am I missing here?
Believe me... I want to be proved wrong. I want to find a way to rise above the sea of information and ideas that I am constantly battling my way through.
I know that value of delegating. I live by the law of doing only those things that I (and only I) can do. I don't believe in settling for less than the best quality; I will not accept the idea that I should just lower my standards. I stand for high quality, awesome product creation and customer support, and I know that delegating tasks to others I trust is essential to success.
But at this current moment, I believe that there are very few people out there who:
- Take pride in their VA work
- Take full responsibility for clear communication
- Show initiative and anticipate needs
And it's a shame. No one in this economy can afford to entertain a spirit of entitlement and expectation. If there is one thing that is true now, it's that you have to work hard. That is the one thing in common I see in every single successful person I know, those people who are continuing to grow at this time.

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