The truth about marketing is not what you think. It's not that marketers are selfish. We ALL are, to a degree. We all tend to worry too much about ourselves and what other people think of us... and we forget that everyone else is doing the same. So the trick is to be different, be empathetic and get out of your own head!
This short video, The Ugly Truth About Marketing, will help you realize that it's not about you. The game isn't just about branding yourself, or your product... it's about identifying and serving your ideal customer.
At one point in the video below I ask you, almost rudely, if you have thought about your ideal customer. I thought about cutting this line because I don't want to offend. But I decided to keep it because a) I believe in a "good is good enough" philosophy, where I go ahead and post things even if they're not perfect (and not hold back conversations because I'm overly concerned about getting all my ducks in a row); and b) it's just so important.
So please don't be offended by this one line. Take it as an impersonal, direct question.
Watch this video and be sure to complete the assignment at the end!