While in transit to Salt Lake City, I transcribed the following presentation, my second Toastmaster's speech. My goal with this 7-minute talk was to clearly explain my "76 Days to Selfless Success" project. It's hard to clearly express an idea that is not yet 100% clear to me. But I feel like I'm getting closer... one step at a time.
Here's what I got so far. I know it needs improvement... I'll keep working at it. The speech started off with a few questions...
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“What can I get out of this situation?”
"What do you have that you can give me?"
“What can I get from YOU?”
I’ll bet that these questions, instead of making you feel like helping me, cause you, at some level, to tighten, constrict, to put on the brakes.
Today I’m going to tell you about an experiment I am conducting, called “76 Days to Selfless Success”. I’m going to:
• describe the problem,
• Tell you what the “76 Days” experiment is,
• Tell you want it isn’t,
• Show you how it solves the problem, and
• Invite you to join me in this quest.
Here’s my story. After 3 years of accelerated growth in my business, I hit a wall. No matter how hard I worked, I could not seem to bring the business up to the next level. I felt exhausted. I was trying everything and seeing no progress. To make matters worse, I was losing friends, money, and confidence in the process.
I was not enjoying my work like I had in “the old days.” I
was not feeling valued and I was not seeing financial freedom I so
yearned for.
Some nights, I would collapse at the end of a long day, feeling defeated by the onslaught. Work never seemed to end. Everyone seems to need a piece of me. I felt overwhelmed. I never had time to breath...
It was all just TOO MUCH!
And I was not feeling like I was “getting the love.”
In this condition, I could not help but approach every situation with an underlying, often subconscious concern:
“What can I get?”
I lacked. I needed. And in this state, I never would (never could) get enough to feel satisfied or grateful.
All I wanted was a Big Breakthrough.
And if I could not have a breakthrough, I would settle for just a couple of wins under my belt. That’s all I really needed - just a sign of progress… an indication I was headed in the right direction.
Then one day, I got a win under my belt. Applying the concept of “personas” to my business (where you create characters to represent your customers), I saw sales exceed what we had seen in almost 2 years.
The act of creating a persona and seeing our company through this persona’s eyes opened up entirely new levels of success.
I had always known the adage that you need to walk your customer’s shoes, but I had never really delved into this art of empathy to this level.
I learned that I am not my customer and that my audience is not a million versions of myself.
Instead, they were very different kinds of people. Before, the business seemed like a mirror showing a reflection of myself; I saw myself in my customer and approached every project asking “What would I do?” and “Would I like this?”
Now I saw that the business was truly a mirror reflecting the customer back to him or herself. The important question was “What would JON do?” or “What would MICHELLE do?” The personas I had created were guiding me to make wiser, less self-centered decisions about marketing and presentation.
All I had to do to experience success was to
get OUT of my own shoes and into my customer’s shoes.
This got me thinking about compassion, love, and empathy. It caused me to deeply consider the role “unselfed” love plays in business.
This exploration of empathy and generosity and unselfed caring led to launch of my current project: “76 Days to Selfless Success” 25 days ago, on October 18.
This is an experiment in self-transformation.
The experiment is entirely out in the open. Each day, I write a bit of my book, posting each day what I am uncovering and what it becoming more clear.
It’s a big test in self-improvement. During this 11 week exploration, I am testing different theories and weighing the results, to see what works best in practical application.
By writing my book out in the open, I hold myself accountable. The process is transparent. All can see where I started and where I end up.
Interestingly, one thing I’ve clarified is that, in order to do away with The Self, one must invest in self-improvement. To become selfless, you must:
• grow in self-knowledge
• develop and clarify your own vision
• take care of yourself
In this way, you become less of a burden on others AND you bless those around you with inspiration and courage.
The online response to this experiment has been tremendous. Many people have written to me sharing their own dreams of success and expressed enthusiasm about the qualities of this project.
I don’t know where this is going. It’s not a sure thing. It may result in something helpful to others; it may go no further than helping me clarify my next best steps. It may end up as a book. It may end up being nothing more than a clarifying process for my vision... something to help me see the next steps in life.
I’m no expert. I’m not a ‘done’, perfect, complete person…
But I am:
• Determined
• Willing to share all practical successes
• Compassionately yours
If this particular experiment doesn’t lead to step-by-step solutions that will help millions of others find peace, happiness, confidence, and their next level of success – whatever that may be – then I will simply try a second experiment… and a third… until we all have greater clarity on selfless joy and unlimited success.
So I started this with three questions that illustrated what a self-absorbed, needy, "consumer" approach to any situation. And you probably felt yourself clam up a bit.
I'll end by demonstrating what happens with the opposite approach - one of giving, service, and unselfed love.
In respect and love, I bow in honor to you.
I am your servant.
I leave you with this question and invite you to contact me by commented on this blog (jim.betterphoto.com) or via email jim [at] betterphoto dot com – to tell me your answers to this all-important question:
How can I love you more?
Let me know.
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