When I present on marketing, and share they kind of topics we've been exploring these past six days, the majority of people say they want to just get to the step-by-step marketing techniques... immediately.
We all want the magic bean, from time to time. "Just tell me what to do." But the truth is that the quick fix magic bean is unstable and often a fantasy.
Those of you who've been doing the exercises this week along with me are building a much stronger foundation. Instead of just trimming the leaves, you're dealing with the root system.
I COULD tell you how you should price things and how much you should spend on AdWords, but first you need to get clear on:
- who you are,
- where you stand,
- what you envision, and
- who you are most inclined to serve.
Only in this way will you build your new selfless and super successful life on a firm foundation.
We need to get our sense of direction first so the railroad tracks we lay don't lead us off a cliff. For this reason, we'll be exploring ourselves and our inner core ideology a bit longer.
Also, some of you may have wondered: if this is about getting selfless, why so much self-exploration. The truth is that in order to take care of others, you must first take care of yourself. Like the flight attendants instruct each time we get on a plane, put your own mask on first before attending to the child sitting next to you. If you don't, you'll likely become a burden to those around you.
So let's continue building the foundation together. We're 1 week into our 11-week experiment. I'm excited to see how high we'll build. But first let's continue to attend to the foundation.
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